For Zilveren Kruis, through Yune, I made a film about mental health. The concept was simple: we asked people to give themselves a number. How are you doing right now, in your life?
They knew we'd ask them something. Just not exactly what. That small difference makes all the difference. People actually stopped to think. And that's when the honest stories come.
No big budget. No special effects. Just real people, pausing for a moment.